Purple stores is an online next generation startup, which makes getting online easy. It is a feature rich e-commerce website design suite that integrates with payment gateways and shipping companies. Like they say on their website – If you have something to Sell, we will give you Store. Purple stores is an excellent platform for Indian SMEs. It provides them easy solutions to run their online store without devoting a lot of time and effort. It provides each merchant a separate user account, the infrastructure and the application being common.
This startup is founded by Amit Jain, an alumnus of IIT Delhi and SP Jain Mumbai. It is head quartered in Okhla, Gurgaon. Before taking up entrepreneurship, for eight years Amit worked with Fortune 500 company finance, risk and operations. He is an active speaker and contributor in the Indian e-commerce ambit. Currently Purple store is a 12 member team.
Purple Stores brings a DIY e-commerce platform for the merchants who can now run their online store without any hassles at a very affordable price. The merchants can choose from a number of distinct templates (pre-designed templates). They also have an option to customize it entirely as per their choice to create their website and start selling online instantaneously.
The services and features provided by Purple stores are : product management, catalog management, site management, logistic support, payment gateway, and internet marketing.
The store merchants can also analyse their performance via google analytics. The venture provides a personal experience of technological support to all its clients. They provide designing and content development services at hourly rates, it also offers ‘A La Cart’ feature to add services on demand. Hence, clients pay only for what they use.
With the increasing number of online shoppers in India, the prospects of selling online seem quite beneficial and high yielding. According to a study, the number of online shoppers shall cross 100 million by 2016. Also every retailer, somewhere has the desire to open an online store, but often the lack of technological expertise, extra time and money, draws him/her back. And as necessity is said to be the mother of invention and so s Purple Stores for all these retailers.
Amit says, “There is no alternative to hard work, perseverance and sound business model. These are lot more relevant in today’s world where new competition comes up every day backed by free flow of investor’s money which is bound to chase bottom time instead of the top line… So the idea is to ride this out and be ready when the opportunity strikes.”
Purple Stores is planning on innovating its technology in the future, experimenting with plug and play 3rd party integrations in their system modulation. The founder maintains that, India continues to be attractive and they shall be focused on India in the current year. Capturing international markets shall be a strategy in the later stages. The company shall be focusing on enterprise level functionalities. It plans to grow to 3000 customers in the coming year compared to the current 500 registered customers. We at IndianCEO, wish you all the very best..!!
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