Tea-era is spreading awareness of green tea benefits by manufacturing various flavors
Most of the startup journeys begin with an individual packed with creative solutions for existing problem. This story is no different. Tea-era, a rapidly growing start-up, is revolutionizing the way people consume Green Tea and Black tea. It all started with idea of creating tantalizing flavors of tea which carried the essential believes of: ‘Excellence in work, Honesty in business, Commitment in service & Quality in products’; all of this in a biodegradable, high quality paper cup.
Tea-era is manufactured, packed and a brand owned by R.K Tea Corporation which is a Tea House specializing in packaging, branding & marketing of new age tea, established by Mr. Abhishek Agarwal who started his journey into the world of tea by following his father’s footsteps traced decades ago. He has covered Assam, Andhra Pradesh and all that falls in between. Learning from his father and contributing his own knowledge, he wanted to contribute an innovative tea product in the Indian tea industry. Then Tea-era was born in 2016 after vigorous trials and efforts of 8 months.
Building a startup is hard: that’s the reality in the midst of the noise, hype, and glamour. It’s not an easy task to take your customers on a journey of discovery in the world of tea – infusing their exploration with unexpected delights to engage all of their senses. Tea-era: 100% Natural Instant Tea cups which comes in a beautifully designed paper cup (packed with green tea/ black tea leaves and protected by an infusion layer) requires the customers to only pour in hot water and enjoy their amazingly flavored tea without having to stir or wait. This innovative idea which is being enforced by young entrepreneurs is not just about delivering easy-to-brew tea but also about bringing in the taste of a luxury tea at an affordable price.
This is an exciting time to be young and ambitious. Tea-era’s team consists of young professionals whose ambitions are way bigger and perfectly suited to the dynamic, entrepreneurial, and impatient digital world they grew up in. They know that Green tea is the healthiest beverage on the planet which is loaded with antioxidants and nutrients that are beneficial for our body, but, according to a survey, 50% of the green tea consumers didn’t prefer drinking green tea even after knowing its various health benefits because it tasted bitter and the aroma was very pale.
Tea-era’s founders challenged it to convey its customers a richer flavor, aroma and color. It is the tremendous hard work, perseverance and enthusiasm of the Tea-era’s young entrepreneur that has given the Indian tea industry a new platform of discovering a product which is innovative, instant and industriously prepared. Tea-era is surely best in qualitea, puritea & tastea.
Tea-Era is launched in 10 natural flavors and 2 sizes (100ml and 250ml) comprising of fruity, herbal and simple black and green teas. All you have to do is pour hot water and your cup of tea is ready. It saves you from the hassle and tedious work involved in using a tea bag. Also the cups are hygienic and disposable after use.
Your musty give it a try. It’s available for sale on www.tea-era.com, ebay, amazon, snapdeal and shopclues. Bigbasket and other coming on board soon !
Article by Abhishek Agarwal, CEO Tea-era