Ed-Tech startup Byju’s makes to Harvard’s Case Study

Posted on May 5, 2017

India’s leading Education-Technology startup, Byju’s is now subject to a case study published by Harvard Business School. is now subject to a case study published by Harvard Business School.

The paper titled “BYJU’s The Learning App” was co-authored by John J-H Kim, a senior lecturer at Harvard who teaches a course on entrepreneurship and technology innovations in education and Rachna Tahilyani, a research associate at Harvard Business School’s India research center.

The case study analyses the growth of the learning app and its impact on students. It also discusses how the startup combined content, media, and technology to create a learning app for students across the globe and show students and how this K-12 app can be used by students globally.

The Bangalore-based startup was started by Byju Raveendran in 2008. The application has crossed 8 million downloads and 4,00,000 annual paid subscribers. Byju’s is India’s largest Edtech (Learning) Company that is reinventing how students learn through its learning app (Byju’s- The Learning App). It offers learning programs that are effective and engaging for students in class 6-12, and for competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT. BYJU’S also provides effective learning for students in grades 4-12.

Recently, in March 2017, Byju’s raised $30 Million funding from Verlinvest. With the help of the funding, the startup is all set to Triple it’s revenue.

Byju Raveendran, founder and chief executive of Byju’s, said: “At Byju’s, with technology as an enabler, we focus on developing learning programs that will cater to the unique learning requirements of every student in India and abroad. It is very humbling to have our brand story as a Harvard Business School case study. This further encourages us to innovate and build learning programs to revolutionize education and create a whole new segment of self-paced learners globally.”

The total equity funding of the startup is of $204 Million which took place from 6 funding rounds. Byju’s investors include Facebook’s Chan-Zuckerberg Initiative, IFC Ventures, Light Speed Ventures, Sequoia Capital, Times Internet, Aarin Capital, Sofina Ventures. Read more about Indian Startup Ecosystem.

Ed-Tech startup Byju’s makes to Harvard’s Case Study