INNOVATION

CustomBaba targeting new horizons with vertical manufacturing unit for apparel.

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We all have been there, trying to order customised apparel for our startups, teams, events, colleges and the category is expected to be more than a billion dollars around 2030 for customised apparel in India alone.
While business is booming due to rising demand, many players have come forward to plug the gap.

One of them, that we are going to talk about today is CustomBaba.

CustomBaba is a vertically integrated unit that has its in house manufacturing facility in Ludhiana.
From stitching of t shirts to printing them, the company has its entire process in house.
Starting as a t-shirt manufacturer, the company manufactures its own label of t shirts by the name of “YALI”, that are sold in offline retail and on marketplaces as well. The response has been great and the company is moving into sportswear too.

The company gained a big victory when it bagged a contract to manufacture a part of ABOF’s (Aditya Birla Online Fashion) winter collection of hoodies and sweatshirts. This also gives impetus to the company trying to market its range of customised hoodies in India.

The company is on high growth and moving to a new factory that would give it more scale to process more orders and at a faster scale too. The company has more than a hundred clients today including top IIT’s, educational institutions, schools and colleges, and other corporate clients that look to order customised apparel. It is also currently the only company that claims to give 100% money back guarantee if the product quality is not good. This has led to increased consumer trust and also led to creating systems in the company to deliver better products for the clients.

The company also gets other clients that look to manufacture garments for their own brands and considers it a very important revenue source. Besides the Aditya Birla group, the company has manufactured for multiple smaller online brands that look for trusted services from manufacturing vendors.

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