After Sachin Tendulkar, M.S Dhoni, Yuvraj Singh, Virat Kholi and many others, it time for team’s Dada to step in the startup game. Cricket legend Sourav Ganguly has now invested in Mumbai-based video content discovery platform Flickstree.
The startup has raised a total of Rs 3 crore (around $464,000) in a seed round of funding led by Venture Catalysts. Kolkata-based Aditya Group’s Anirban Aditya and Ankit Aditya, and Moksh Sports Ventures also participated in the round.
The Mumbai-Based startup was founded in August 2014 by Saurabh Singh, Nagendra Sangra and Rahul Jain. Flickstree helps users discover awesome films they’d love to watch, with completely personalized and movie recommendations. It is smart and learns what type of movies a user likes, and offers suggestions based on them. Superb and awesome, completely personalized suggestions.
Commenting on his first investment, Sourav Ganguly said ” Digital is the future of India across all fields. And going by the country’s Digital India vision, I decided to invest in Flickstree because they’re at the forefront of innovative cutting edge technology and have great founders to realize their vision.”
He also added “Different users have different passions. Flickstree helps users follow their passion and create their personal video magazine. Such a model has the potential to change the way videos are consumed.”
Fickstree aggregates legal movie streaming players, personalizes recommendations, allows users to make wish lists so that they get notifications when the particular content is available, offers a movie calendar of upcoming movies, and curates movie reviews.
Saurabh Singh, CEO, Flickstree said, “We are delighted to have Sourav Ganguly onboard as a partner, investor and a catalyst who really believes in our idea”. He also said, “India is witnessing video boom and with the launch of 4G, suddenly it has exploded further. With so many content producers creating quality content, it becomes difficult for users to discover videos across multiple platforms. Flickstree is trying to organize video content from the free web for users.” Read more about Indian Startup Ecosystem.