As a company, our utmost priority is the financial wellbeing of our customer – even before the company’s financial targets. We want to switch the balance of power in personal finance from financial institutions to consumers. We are using cutting edge data models, advanced learning techniques, and a lot of data to cut through hundreds of financial products to give consumers objective analyses and cutting-edge finance tools.
We make money when some financial institutions compensate us if a customer applies and gets approved for a product through LendSmart. However, we never push a certain product over the other to make more money. Our recommendations and ranking of products are 100% un-biased and objective, and they will always be.
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