Individual as well as entities use mobile channel for communications. With the mobile usage explosion in India, the user base of instant messengers have gone skyrocketing. With Whatsapp leading the pack with Telegram trailing behind.
The need for constant communications and update is not just for general communications. Entities such as small and medium business owners use existing personal whatsapp messenger for company’s product and service related queries. Whatsapp business will be a big benefit for SME.
Features of the Product –
The key feature of the whatsapp business messenger is to have profile of company with contact information. This enables business owner both to propagate contact information and communicate with customers.
The messaging channel is all encrypted and have provided quick response for each communications. The other key feature, which will be hit among the Indian business community to provide away notifications and custom greeting. This will be a good means to send proper communication channel to the customers.
All this comes with a nice dashboard to know all the communication hits with the business profile.
Android version of the whatsapp business is available on the play store.
We see a good adoption by the business entities and startups in India for this service. The business community will get more boost once the payment integration and single click invoicing becomes part of the communications.