Truworth Wellness is a Jaipur – based health and wellness engagement company. It is adopting multi-pronged strategies to capitalize on the preventive healthcare segment in India in a big way. The company does a medical diagnosis on corporate employees for major chronic diseases such as hypertension, dyslipidemia, arrhythmia, diabetes and COPD using internet-enabled Bluetooth devices in their offices itself. The startup conducts a basic health screening test comprising BMI (body mass index), BP, blood sugar, cholesterol, triglycerides, ECG and spirometry, and then transfers the data collected from Bluetooth devices via internet to the central monitoring station where doctors evaluate the data and suggest further diagnostics or refer the patients to specialists. Post medical diagnostics, the startup encourages more employees to participate in medical diagnostics (its program/drive) by using technologies like gamification, socialization and rewards and recognition (R&R) on its app and website. Read more on Wellness Related Topics
The startup has shifted from Business to Customer (B2C) to Business to Business (B2B) model recently. Truworth provides health risk assessment, fitness coaching, pregnancy care, stress management programs, medical opinions, among other services for corporates, individuals as well as insurance companies. “These services will enable total health management under one platform. Hence this will eliminate the need to access multiple platforms and apps”, says Rajesh Mundra, co-founder and CEO of Truworth Wellness. Truworth will soon launch an online store for fitness products and services such as fitness bands, glucometers, gym, spa packages, healthy meals, health checks and prescription refills for patients living with chronic diseases. The company is now looking to expand its reach to over 500 corporates and 3 million employees. When asked about the company’s future plans, Rajesh Mundra said, “With health insurance plans and B2C strategies, we expect to touch over 10 million lives in the next three years”. Truworth has witnessed a revenue growth of over 40% during the first quarter, this financial year, which ended in February. The company expects net revenue of Rs. 20 crores by the end of 2017. Truworth plans to raise U.S. $10 million through investments by February next year to boost its infrastructure, branding and marketing. Truworth so far, has a customer base of more than 1.5 million people and hundred clients including Microsoft, HP, Dell, Deustche Bank, Infosys and Biocon. It currently has offices in Bangalore, Mumbai, Gurgaon, Pune and Jaipur and is looking to expand its operations to the Middle East and APAC, by setting up offices in Dubai and Singapore.
The medical diagnostics and healthcare services provided by Truworth Wellness are truly useful. As the proverb goes, ‘A healthy employee is a productive employee’. Employees in an organization can do far better in their work if their health issues are addressed, especially employees with chronic diseases like hypertension, dyslipidemia, arrhythmia, diabetes and COPD. According to the constitution of India, every citizen of India has the right to health, thereby basic health checkups/diagnostics like BMI, BP, blood sugar, cholesterol, triglycerides, ECG and spirometry should be done at the offices of the companies in India. The government of India should promote useful startups such as Truworth Wellness. The people of India must also shake off the stereotyped belief that undergoing a medical checkup means that a person is mentally ill. Instead more and more employees in India must get motivated by Truworth’s online promotion programs and R&Rs and must participate in the medical diagnostics provided by the company for their own good and also for the sake of their company’s productivity. Read more on Startup News
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