Tata Group launches its e-commerce platform TATA CLiQ


Tata Group enters the e-commerce space to make a difference

Flipkart, Snapdeal, Amazon and now TATA CLiQ enters the e-commerce market. Backed up with “some hundreds of million dollars” TATA CLiQ will differentiate itself with other market players by providing a unique customer experience. This platform is for selling apparel and electronic products of in-house and partners.

Large conglomerates are entering the e-commerce space. Reliance Industries started online apparel store last month, while Aditya Birla Group and Mahindra and Mahindra Ltd recently launched online retail platforms.

How will unique customer experience will be provided?

Other e-commerce platforms are selling products from any and every seller, but TATA CLiQ is carefully partnering with sellers based on their products and reputation. Unauthorized or false product sellers/wholesalers are not welcomed onboard. Also customers can opt for regular home delivery (provided by all e-comm sites), express delivery (amazon has 1-day delivery option), and pick up from store.

TATA said its focus was profit margins and unit economics, and not just growing sales via discounts.

“We don’t want to get into the discount wars, we want to serve customers with great products and build a sustainable business,” said Chief Executive Ashutosh Pandey of Tata Unistore, parent of the operator of TATA CLiQ.

Bank of America Merril Lynch estimated that by 2025 merchandise sales will hit $220 billion in India from $11 billion(last year). Big business houses want to grab this opportunity and capitalize on middle class. TATA CLiQ is a late entrant in this market.

TATA CLiQ has launched this platform on 27th May through web and mobile app. They are also having a promo of Rs 500 off on any product on the launch day.

Startups like Flipkart, Snapdeal, Jobong, Myntra are now in head on competition with big large conglomerates.

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