Software as a Service (SaaS) startup Whatfix has bagged the funding of Rs.24 Crore($3.6 Million) of Series A funding which is led by Stellairs Venture Partners. The funding round was also participated by existing VC investors Helion Venture Partners and Powerhouse Ventures. Angel investors like Gokul Rajaram, Girish Mathrubootham, Aneesh Reddy, and Vispi Daver also participated in the funding round. Back in 2015, the startup raised Rs.5.5 Crore($900K) as seed funding from the investors.
The Bangalore-Based startup came to power in April 2013. Whatfix is operated under the provision of Quicko TechnoSoft Labs Pvt. Ltd. It was founded by IIT-Bombay alumnus Khadim Bhatti and Vara Kumar. Previously, the duo worked with the mobile manufacturer Huawei. Whatfix is a community and enterprise platform that allows users and businesses to create interactive guides on their and third party websites.
Vara Kumar, Co-Founder of Whatfix said “Our main focus is on enhancing the product capability to further reduce decision complexity for users. To achieve this we are channelling the development efforts for predicting user behaviour to improve help contextualization.”
Whatfix’s clients include Flipkart, HP, Booking.com, Wyndham Worldwide and NASA among others. They claim to helps companies accelerate user performance and product adoption globally. Whatfix’s solution provides in-app help and support for enterprise applications.
Post funding, Alok Goyal, Partner at Stellaris Venture Partners, will be joining the Whatfix Board of Members.
Alok Gayal commented, “User onboarding, training, and support are challenges faced by pretty much all enterprises that spend over $500 billion on software every year. Whatfix’s product is a quantum leap improvement over the current approach of user help through static articles and manuals.”
Whatfix will use their freshly raised capital to strengthen R&D and aggressively grow its presence overseas, especially in the United States which constitutes 60 percent of its customer base. The startup has witnessed the growth of 8 times over last year. They aim to triple their enterprise customer base over the next 12 months. Read more about Indian Startup Ecosystem.
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