Social networks around the world have been trying to promote small businesses. But so far, they have been unsuccessful at it. However, an Indian fashion social network, Roposo, has managed to achieve, what many international fashion social networks failed to do so. Its chat – to – buy feature is set to revolutionize the fashion e – commerce segment in India. It plans to connect over three million fashion lovers in India with over ten thousand fashion products produced by small enterprises in India. Until now, most of the small businesses in India, received and served their orders over phone call. They struggled to employ a generic chat platform for business purposes. Roposo not only advertises the products produced by small fashion enterprises in India, it also enables finalization of orders through common business chat interface. This unique chat interface also provides the option to attach a picture with the conversation, leaving no stone unturned.
Chat to buy is a one-place, smart solution to buying on chat, which enables lesser but more intelligent interactions between buyers and sellers. Buyers can place orders for fashion items even when the seller is offline. Sellers would fulfill the order when they get back online.
Mayank Bhangadia, co – founder and CEO of Roposo said, “Roposo has been a source of lead generation and engagement for many brands and businesses. The platform is especially popular amongst small-scale sellers who prefer using social media channels to sell their products rather than listing themselves on giant e-commerce sites. Roposo’s versatility as a platform gives it an edge over traditional networking platforms like WhatsApp, Instagram and Facebook Messenger. The platform’s innovative features, including in-chat smart cards, ease the communication between sellers and buyers. Most importantly, the chat-to-buy feature will now complete the loop of leads, transactions and engagement by enabling purchases through the platform itself with just a few clicks. We are certain that this addition to our suite of features will further strengthen the business relationship we share with small sellers across the country”.
The validation for the chat to buy concept came for Roposo, when it had seen a strong seller – buyer ecosystem emerge. Over five million (82%) of its small scale sellers are women. Most of them are home – makers or college students. Roposo empowers them financially and emotionally by connecting them to its vast base of customers. Customers interact continuously with the small sellers, giving them business as well as confidence to keep up the good work. On an average, the small sellers sell fashion items worth Rs. 1200 to Rs. 1500. Read more on Startup Ecosystem
The chat-to-buy feature is uniquely positioned to serve the needs of the small businesses and an audience which lives and breathes fashion. Visibility of these small sellers is lost on other social networks, where bigger brands with deeper pockets are competing for the same audience. Roposo has established itself as the ultimate destination for fashionists to interact, discover trends and purchase products from thousands of brands. The new ‘Chat to Buy’ button is yet another step in the platform’s endeavor to create a widespread fashion social network that is accessible to all. Small and medium-sized retailers are sure to benefit financially from this innovation and enjoy more ease in building their brand image. Read more on Startup News
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