Retail analytics provider Intelligence Node Consulting Pvt. Ltd., has recently raised ₹5 Crores from a Mumbai based NBFC – BlackSoil Capital Private Limited. Intelligence Node is currently backed by NEA and Orios Venture Partners and also by marquee angel investors, viz. Gaurav Sharma, Sunil Varrier, Arindam Das, Anupam Mittal and Gul Mukhey.
Formed in 2012, Intelligence Node is a mega data analytics lab specializing in pricing intelligence for the retail industry. It delivers insights churned from its proprietary product database of 1 Billion+ unique products spread across 130,000+ brands over 1,100+ categories. Retail insights from the company’s big data engine (which uses machine learning and artificial intelligence) are consumed globally by more than 150 retailers and brands to guide them in the entire product lifecycle ranging from enriching merchandizing strategies to optimizing prices in real-time. The company’s two products (InCompetitor™ & InOptimizer™) enable the customers to get an overview of the competitive landscape in terms of pricing & visibility. Its strong back-end analytics technology/process can support a wide range of offerings in terms of refined data in the most efficient matter.
“Intelligence Node has some great aspirations in reaching out to blue-chip MNCs in global retail. The utility for our technology & products is immense and with the help of venture debt provided by BlackSoil our business has got optimum fuel to run and grow faster in this industry” – said Sanjeev Sularia, CEO and Co-founder of Intelligence Node.
Established Indian companies have depended Big Data giants like IBM , Oracle and more to grow their business. With Indian startups like Intelligence Node emerging in this space, we can see the trend changing. IndianCEO team wishes Intelligence Node a very bright future and hope they help make Indian companies take on competition in the global space. Read more news on Indian Startups.
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