DCI or Dot Com Infoway is one of the leading IT companies of India providing a variety of services encompassing offshore IT outsourcing, application development, web and mobile application development, Internet and digital marketing including website and mobile app marketing and a lot more. The DCI is CMMI Level 3 and ISO 9001:2015 certified company and a Microsoft Gold Certified Partner as well. With the experience of years, DCI is an award-winning IT company delivering its services not only to India but also across the globe having the worldwide clients from the United States to Germany.
There are hundreds of start-ups already existing and hundreds are being founded daily. So “How do you get your services stand out from the crowd or to people who want it?” is the biggest question before start-ups. DCI, now, can help the start-ups finding the solution of this problem by assisting them to leverage their services to the clients by its innovative marketing services.
The company’s dedicated experts and specialists, with their compelling marketing strategies, help the start-ups to find the solution to fit the budget within the time frame required. Dot Com Infoway provides the best ways to promote start-ups by helping them to reach the target audience and providing maximum exposure and increasing ROI against their spent.
This holistic marketing strategy starts with defining the marketing objectives, finding appropriate keywords, selecting the right media platforms ensuring a successful digital marketing campaign. They use communication tools like blog, press releases, magazine articles and video scripts and ensure high visibility and high user engagement. It provides different types of campaigns such as keyword based advertising in Google Search, providing a passive form of advertising, like ads based on demographics and topics, in various sites. In addition to this, DCI provides Google Ad Grants Campaign that helps a start-up with the online boost it needs to reach a larger audience and increase its fund-raising efforts. It also provides Search Engine optimization services to the websites.
The Start-up Marketing Process of DCI has seven steps in total. These are identifying the customers, analysing the competitors, unique marketing strategies, budget allocation, structuring campaign flow, measuring outcomes and finally monitoring results.