One-year-old Delhi based startup Ketchupp raised seed investment of Rs 3 Crore by India Quotients and angel investors. Ketchupp is a Meta search engine for online food ordering. The company acts as a food delivery platform has a differential model that searches based on a dish rather than a restaurant like Zomato and Swiggy.
The company began operations in September 2015 and was founded by Chirag Taneja along with Abdul Khalid, Narendra Kumar and Rohit Taneja.
The CEO, Chirag Taneja says “When a customer picks the dish, the platform compares prices across platforms and offers choice on where one can order at the best prices. We are not a food ordering platform, we redirect traffic to the restaurants or food delivery platforms.”
Ketchupp works with restaurants on ad-based and commission based that charges an average of Rs 15 – 20 per dish. They claim to have user base of 2, 50,000 and is looking to expand that to 3-4 million in the next year. The company is also looking to expand the platform, including dining options.
“Meta search engines only work when the underlying market is deep enough. We believe the time for that has now come for food. The revenue model is more advertisement and lead driven. The company will be light on operations and will have business economics of a high-tech media company.” Anand Lunia, co-founder at India Quotient.
Ketchupp will use its raised capital for technology improvement, big data, recruit talent in this vertical, and expand team.