India is ranked second in the world by its number of online gamers, which comes as no surprise considering it is also ranked as the second-highest in the world for its population size. Yet, revenue made from online games in India falls short of the global top 10 list, which means that countries like the UK and US are making more money from online games despite having a smaller market size.
One valid reason for this is that India is considerably late to the online gaming market and so, it is still in its development stages. So, what exactly do online gaming companies need to consider when creating their online platforms?
Accessibility
What makes the online landscape so popular is its accessibility; via internet access and the click of a finger, online users can access almost anything imaginable, from news stories to Netflix and online banking to Google maps. This goes for online games too. Though, it can’t be expected that an online game will land in the laps of many as soon as it’s launched into the public domain. To reach the desired target audience, online advertising and SEO best-practice are essential, as these tools will increase visibility and drive attention toward an online game.
Yet, while this might capture attention, it’s maintaining attention that’s the hard part. With good accessibility, which means making an online game appropriate for multiple digital screens like mobile, tablet, and PC, your target audience has endless potential.
Offering
What comes next is cost: while many games found on mobile app stores are free, there is usually a cost for the more premium app versions or games that can be found online. By being transparent with the online population via providing a breakdown of the cost and what exactly is included in the online game, it means that you’re more likely to create trust with your gamers.
Take online casinos as an example; this is a new market in India, so a lot of online gamers aren’t experienced when it comes to casino costs, offers, and games. As such, sites like CasinoWings that offer the option to read about the casino before making a deposit can greatly benefit users. This means that customers can weigh up their options via the in-depth information provided before committing with their money. The option to do this, alongside comparing one game against another, helps the online gamer to narrow their options down, which is especially useful when there are so many online casino games on the market that offer bonuses like free spins.
Graphics quality
Once an online gaming business has acquired customers via its easy access and clear communication, it’s then time for the actual game itself to shine. It’s for that reason that the graphics quality of the game must impress as this is what will get customers returning. The purpose of online games is to transport players to an alternate reality, so realistic visuals will go a long way to achieve this.
While there is a multitude of things to consider when making a success of online gaming businesses, accessibility, cost, and graphics quality are the three key ingredients to growing an online gaming business. Maintaining growth is then a different story that comes with a marketing strategy.
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