useful tools
BUSINESS

The Ways In Which Small Business Can Master Marketing

We however often hear from our customers that it has  always been their dream in order  to own a business – whether that’s however  opening their own store or either starting their own restaurant. Like most of the  entrepreneurs, the goal is thus  to turn its passion into a career.

However, many of  the people are thus  held back by the fear that they however  won’t be able to manage their business successfully. It thus  takes a leap of faith in order  to open a new business, and it also  takes business savvy in order to keep it open.

Also , one of the first hurdles which  a small business owner thus faces is however  getting the word out about the new business. Or, if the business is however  established, growing the business and then attracting new customers. The heart of driving the sales is marketing. For the business owners without any  marketing experience, this can however  seem overwhelming. The good news is that  there is thus  a lot a small business owner  can thus do to market a business easily and also  efficiently.

The article below would tell us about the ways in which a small business can master the art of marketing.

The ways are :

  1. Define your unique value proposition (UVP).

The first step in order to master the art of  marketing a business effectively is however  understanding the capabilities and the white space which the  business is filling in the  industry.

Inevitably, one would thus face competition, so one must thus take the time in order  to outline as to what sets one apart from the competitors. One must thus become as informed as it is possible on the  industry. One must sign up for the  industry newsletters; read the  relevant trade publications; and also  consider  participating in the industry events. This will also allow one in order  to identify trends, and then stay up-to-date with the important news. It will also help one to identify the competitors. One must take a close look at what they are however  doing and also  how they present themselves to the  potential customers.

Then one should  determine as to  who the  target customers are and also what they want. This is thus important – and is also one of the biggest small business marketing pitfalls is however  to assume one knows his customer without doing research.

One must then clearly identify the service which one is providing and the problem one is  solving for the  target customers. This will however help in order  define the  UVP – the unique benefit which one is providing the customers.

  1. Maximize your online presence.

After one is armed with a clear understanding of the business and its industry, it’s thus  time in order  to market it to the  potential customers.

While there are however many marketing channels in order  to consider, typically the most efficient and the most  cost-effective are however online.

One must take time in order  to audit the online presence. An easy place from where one should start  is the website. One must make sure that  the website design is however  consistent with the  brand and that the site is however easy for the  customers in order  to navigate, and then  find the information they’re looking for.

If it’s appropriate for the  business, one must thus make it easy for the  customers in order to sign up for a mailing list. This will thus enable one in order  to build a database of the  customers, who would  give one a permission in order  to reach out to them regularly with the product updates, interesting news or coupons.

In addition to also  listing the  products or the services, one must thus also consider adding a blog to the  website in order  to provide the  tips and the  product or the service updates to the  customers.

Beyond the own website, one must  be sure in order to build the  presence on and also  spend time managing the review sites, like Yelp and Angie’s List. These however  help to validate the business and can also  boost sales. One can  also even share a  good customer reviews on your website.

  1. Start a conversation.

Social media channels are considered as  a low-cost way in order to get the word out about the  business and also  build relationships with the target audience.

One must choose a channel, which the customers are already on. Facebook, Instagram and LinkedIn thus  serve very different purposes, so one must be smart in the choices, and should also think about the kind of content which one would like to post. Using the  platforms that are specific to your business makes it easy for customers to find and interact with the  business online.

When it however comes to posting on social media, consistency is key.

One must thus Create a schedule in order  to ensure that one is posting regularly so the  audience knows in order  to expect the content. In order to keep the  content dynamic, one must thus take a three-prong approach:

  1. One must talk about himself and his business,
  2. Talk about the customers,
  3. And talk about the  industry.

One must also share the  interesting news articles, and invite the social media followers in order  to share their thoughts. In all the social media posts, one must thus make sure that one is authentic and realistic so that the  audience can however connect with one.

  1. Consider paid content.

The paid aspects of social media can thus  also be considered as  a great way in order to boost the  business’ profile, and then get in front of the  new customers.

If  one has the ability in order  to incorporate a  tailored approach into the budget and cash flow, it is thus  an option which is worth exploring in order to supplement the  free social media efforts. Sometimes a small campaign can thus also  make a big difference.

Regardless of the  size, however every business owner can thus  use the tools that are  available in order to market their business successfully. Small business owners can thus also  be their own CMO, even without a marketing background, by thus  developing a keen awareness of their industry landscape, also building out their social media presence and then  developing their brand identity.

This article has been contributed by Simran Setia, LegalRaasta.com Tax Expert- GST Return Filing, Income Tax Return Filing, TDS Return Filing..!!

Want to be a guest author? Register Here to share your business knowledge with our readers.

The Ways In Which Small Business Can Master Marketing
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

INDIAN CEO provides latest business news about Indian CEOs, startups, business, funding, founders, new ideas, technology, apps, gadgets

Stay tuned to get latest updates on startup business in India and listen right from heart of Indian CEOs.

INDIAN STARTUP VENTURES LLP

Partner

AWS Activate Partner

Subscribe for Insider Updates

Get Stories delivered to your Inbox

Copyright © 2015 INDIAN CEO. A Indian business news magazine

To Top