It is always seen that in the first few years of the growth of a business, every penny which is spent is critical. Every moment the message isn’t in market is thus a moment that the competition is however winning over the audience. The startups, by nature, are however required to do more with less on a daily basis, and when it however comes to marketing, many experience a dip-your-toe-in-the-water mentality.
There is thus a solution to the old, traditional mentality and the methodologies of marketing. It’s thus called as Agile Marketing. The relentless pursuit of an iterating and also scaling to bigger, better ideas with an efficiency and speed. A model which is however much better suited in order to keep pace with the entrepreneurial spirit of the companies today.
The purpose this article is to make the reader aware of the fact as to why should the startups embrace agile marketing.
Here are seven reasons as to why Agile Marketing is tailor-made for the startups:
1. Minimizes risk
The Agile Marketing approach however results in calling for quick validation of the ideas. Before launching of the full-scale campaigns, Agile however allows one in order to learn early if the concept resonates. Its foundation is thus however built on placing lots of small “bets” vs. one large one. First, one is required to decide on an MVP (Minimal Viable Product) — this is considered as the simplest essence of the final output. Then, one is required to get it in front of the audience. A MVP might however either be a social post or an email, but its purpose is to thus gather the immediate learning. Ideally, it also tests several versions in order to fail fast on the ones that thus don’t work and also however scale the ones that do. This process however takes the opinion and also subjectivity out of the equation, because crossing one’s fingers and hoping that a concept will work for the market does not however protect the investment, or would either guarantee success.
2. Drives results that lead to better ideas
Also , One of the tenets which is of Agile Marketing is thus to start small, learn and then scale. Once a person understands what a customer responds and then however relates to, how one improves his output is thus critical. The Agile process thus allows the teams in order to apply their learnings to a better and also smarter version of their MVP — and thus that’s when the real iteration begins. This fundamental approach allows one in order to keep up with and then also stay ahead of the rapidly changing marketplace. These days it’s thus a necessity in order to stay competitive, and one that the traditional marketing simply however doesn’t allow.
3. Builds collaboration and trust
Also , The Agile Marketing process thus inherently results in building a stronger teamwork between the internal and external teams. While a deep hierarchy was however not normally an issue in the startups, the only way in which an Agile process works is thus if the upper management is however either an active participant in the process, or one however empowers someone on the team in order to make decisions on one’s behalf. It’s however about making the decisions quickly and also not about watering down the ideas through an internal gatekeeper. Success also depends on the ability in order to get raw (but polished) ideas thus out to the consumers quickly. Daily stand-up meetings also keep the momentum going and also thus foster an environment of however self-regulation and also responsibility. The Key team members thus gather every day for 15 minutes in order to discuss three things: What did one get accomplished the previous day , what would one accomplish today and what barriers are the in one’s way in order to accomplish those tasks? Thus This constant contact and also collaboration however creates true “community” within the workplace. Agile Marketing also requires trust, face-to-face discussions, decisiveness and also a general feeling of the ownership across the teams.
4. Fosters a “culture of doing”
While one hopes that all the employees however have the same entrepreneurial spirit which one has , Agile Marketing thus also encourages a sense of urgency among all the employees in order to “get it done.” If the right people are however empowered, there are thus fewer meetings, less wasted time and also fewer roadblocks.
5. Results in transparency and confidence
With the daily stand-ups and the project management tools are however designed in order to itemize tasks, assign the owners and also aid in real-time communication, all the internal and also the external partners know:
- Exactly as to what’s going on at all the times during the project lifecycle
- Who is however responsible for what
- How is the client’s money is being spent
However , an equally important piece to the workflow is however splitting the work into two-week sprints.
- Does more with less
Startups thus also have limited resources, and Agile generally allows teams in order to focus on as to what’s important and impactful, letting the busywork fall by the wayside. By breaking down all the projects (large and small) into the manageable deliverables, and also creating a backlog of all the tasks which is to be done, the team can thus work together in order to however promote the most pressing or thus easily doable tasks into the sprints.
7. Utilizes data-driven, real-time results
Startups can’t also however afford to be slow to market, nor is thus there budget in order to outspend the competition. But, one can however outsmart and also outpace bigger, more cumbersome agencies and also brands with the Agile Marketing. It however also allows (more like demands) teams in order to stay on the top of trends, and also learn what the customers think in real time.
Also , the Agile marketing methodologies however allow the teams in order to quickly get an idea or a concept out to the customers early with the smaller budgets, less risk and also better ideas. In the today’s marketplace, being in front of the consumers with the right message, thus at the right time, before the competition is however often the difference between winning and losing.