Be U Salons is an Asset Light Tech Enabled Salon platform and is a part of the Delhi-based Gingerpan Swapcart Pvt Ltd. The premium budget Salon chain help customers to enjoy a hassle free salon experience at unmatched prices via a user friendly immersive app. Be U provides customers the best quality service in the most personalized manner. With impeccable customer service at its helm, the Salon chain intends to bring standalone salons under one roof with one of the most advanced set-up, supported by cutting edge technology, a trend setting creative team and it’s tried & tested SOPs.
The Technology Enabled salon chain aims to revolutionize the Industry by standardizing and creating automation , so as to explore the unutilized capabilities to achieve better productivity and profitability through data science.
With strong focus on transparency, customer engagement, standardized services, menu, hygiene, cleanliness etc, the brand follows a mobile- first approach for consumers to book appointment and pay online. The Salon chain has a standardized service delivery setup, skilled and experienced trainers, disruptive technology, discounts and offers and provides a wide array of premium beauty brands. It intends to bridge the gap between the demand and supply in the salon industry through technology and data analytics.
For customers, the benefits range from easy online appointments, mobile payments, transaction history, scope for feedback, reviews and ratings, loyalty programs, no waiting time and real time services. Customers can also expect standardized services, affordable prices, trained professionals, branded products, clean and hygienic outlets and app-based transactions. The tech driven brand makes processes easy for salon owners, such as intelligent pricing, inventory management, HR Management, Customer Relationship management, consumer behavior analysis, expense management, marketing and brand management etc. Be U’s USP lies in their highly specialized team, better insights and vision, scalability formulae, segment expertise and technology driven process.
Be U owes its genesis to the dynamics currently prevalent in the industry. The unorganized Salons make over 74% of the Indian Salon industry and Rs 2500 crore is the size of the organized segment. The organized salons are estimated to grow at a CAGR of 53%. in the entire salon industry, chains contribute to less than 10% of the market and a whopping 90% of these are the standalone ones. Larger chains can afford strong back-end, brand visibility etc. Thus, there was a need for a platform to support the standalone salons to realize their full potential. The standalone chains typically lack variety in service, lack technical expertise, technology usage, isolated brand value, low marketing budget and limited access to premium brands and are geography bound. Here is where Be U comes in.
Be U provides tech driven operational efficiency, marketing support, self-monitored stores, training by experts, fixed affordable prices, customer engagement apps, better employee incentives, 24X7 appointments, customer loyalty programs, ecosystem of external vendors and an overall increment in revenue. That too, without any capital expenditure on part of the salons. Be U only shares 10% of the total salon revenue.
Salon owners face challenges such as lack of technology, lack of training, no brand identity, lack of pricing intelligence, lack of standardization and no buyers’ power. These are exactly the challenges that Be U targets to address, via its website, android app and IOS app. Salon owners get SAAS enabled ERP system, owner app, manager app, employee app, and Trainer app . Therefore, Be U’s unique model is superior to Salon chains which are company owned, franchisee owned and other on demand beauty and wellness platforms.
An entrepreneur through and through, Vikas Johari, is currently officiated as the acting CEO at Be U Salon. Be U is Vikas’s brainchild, which was conceptualized in a bid to counter issues in the salon Industry in India. At Be U, Vikas continues to play the architect, building the missing bridge between the customer, salon owners and the salon employees while identifying the major pain points hovering over the segment.