India’s first Video Intelligence-Analytics Startup Vidooly raises $1.4 Million (Rs8.9 Crore) of Series A funding. The funding round was led by Gujarat Venture Finance Ltd and existing investor Times Internet. Previously, in June 2015 the startup has raised seed funding of $1 Million from Bessemer Ventures.
The Delhi NCR-Based startup was founded in August 2014 by Nishant Radia, Ajay Mishra and Subrat Kar. Vidooly is a Cross Platform Video Intelligence Software For Content Creators, Brands, Media Companies & Agencies. The startup provides online video intelligence software product for content creators, brands, multi-channel networks, agencies & media companies.
Since it’s inception, over 30,000 video content creators across the globe have signed up on its platform to grow across social video such as YouTube, Facebook, Instagram & Twitter. Vidooly’s big data-driven audience and video insights empower media companies & brands to refine their content, distribution & optimisation strategy, find and partner with influencers and maximise video viewership.
Vidooly co-founder Nishant Radia, said: “Video consumption over the last couple of years has exploded given faster and affordable internet access and also the rising demand for devices and high-quality online content. We plan to utilise the funds raised, to expand in attractive markets and also strengthen the team at Vidooly. With the rise of video platforms, the demand for video intelligence has grown multifold and we aim to be a dominant player in this space globally.”
Vidooly offers a video analytics and intelligence platform used by digital media portals, YouTube content creators, multi-channel networks and brands, for tracking how videos do on YouTube, Facebook, Instagram and Twitter.
Their big data engine claims to analyse the engagement of over 500 million viewers and tracks 250 million videos across five platforms, including YouTube, Facebook, Twitter, Vine, and Instagram. The startup also claims to have had over 20,000 video content creators across over 28 countries sign up on the platform.
This is the second investment made by GVFL from their new startup fund. Recently, the venture capital has invested in Cyber Security Startup Sequretek.