Chennai – based software-as-a-service (SaaS) provider, Zarget, has raised $6 million (Rs. 40 crores) in its Series A round of funding, led by venture capital firm Sequoia Capital India. Existing investors such as Accel Partners and Matrix Partners also took part in this round of funding, the company said in a statement. Osmnez Technologies Pvt. Ltd, which runs the conversion rate optimization startup – Zarget, plans to use the funds raised to scale its marketing automation products, among other initiatives. Zarget says it has an all-in-one platform that a business can use to become an effective digital marketer as well as improve the performance of its websites immediately, without hiring expensive IT personnel or learning coding.
The startup offers digital marketers three main products: A/B testing, funnel analysis and heat mapping on a single platform. Customers can use the products via Chrome plug-in. A/B testing helps optimize beyond login pages and can be used for improving checkout pages and various SaaS website tools without any related security vulnerabilities. Funnel analysis allows companies to see where visitors are dropping off from the website by configuring multiple pages together. Heat mapping tracks where exactly visitors click on a website and then generates a report. However, as they do not track interactive design elements such as sliding banners, drop down menus and HTML files, Zarget has introduced the Chrome plug-in which sits on the client’s website and gives a live report dashboard. “We believe their marketing platform will become an essential fixture within the SMB (small and medium businesses) marketplace for many years to come,” said Shailesh Lakhani, managing director at Sequoia Capital India. In the first four months since its launch, over thousand customers have signed up across ten countries, Zarget said. Zarget was founded in 2015 by ex – Zoho employees: Arvind Parthiban, Naveen Venkat and Santhosh Kumar.
Every company in the world looks to expand its business and popularity. Digital marketing is one of the essential platforms that a company can use to achieve this. The digital marketing products offered by Zarget such as: A/B testing, funnel analysis and heat mapping help improve the security and speed of a company’s website as well as enables companies to analyze which part of their website is attracting viewers and from which part of their website, viewers are dropping off. Once these details are analyzed, companies can fix the analyzed drawbacks and improve upon their strengths to make their website more attractive and improve their digital marketing efficiency, which in turn will increase their revenue and popularity. Zarget is an innovative and a visionary startup which is offering truly useful digital marketing products that can help companies in a big way. It should keep up its good work and the government of India should promote more of such innovative and useful startups. Read more on Startup News