Both Amazon and Flipkart are claiming record sales in this festive season. Their individual campaigns “The Great Indian Festival Sale” and “Big Billion Day sale” are successful in attracting huge number of customers.
Flipkart said it sold more than half a million products within an hour on the first day of its flagship Big Billion Days sales event on Sunday. Flipkart’s sale began a day after Amazon India started its Great Indian Festival sales.
Amazon India said the second day of its sales topped its Day One numbers. Amazon claimed a billion hits in the first 14 hours of the first day, saying it had more unique visitors during that period than in all five days of the same event last year. It sold more than 100,000 units in the first half-an-hour of the first day.
This festive season is very crucial for flipkart to regain investor trust as former was loosing its market share to amazon in last few months.
What Google trend has to say?
While competition was neck to neck in last 7 days. Flipkart overtook amazon from October 2nd.
On October 1st Amazon was No 1 trending search in Google with 1 million+ searches while Flipkart was No 2 with 2 lac+ searches.
Only sales data can show who will win the game but currently customer is the biggest winner with the discounted festival sales.